News Release: 4/1/2009
CFO GENIE
The First Simplified & Automated Financial Analysis System
for Business Owners Who Have NO Financial Training
  

CFO Genie, an automated financial analysis software for small and mid-sized businesses, can be used by business owners who have no financial training or little financial acumen. Its ease of use and easy to understand detailed reports immediately identify and interpret losses in: expenses, labor efficiency, return on investments by line item and break even times as well as calculates a company’s bankruptcy potential and future budgets while also  recognizing trends. First time users entering between two to four years worth of data generally complete the process in approximately two hours.  Developer and veteran business consultant Max Gregorich is unveiling CFO Genie at the annual NIST/MEP Conference in Orlando on April 21, 2009.  

It is estimated that small and mid-sized U.S. businesses lose approximately 10 to 30 percent of income annually. This loss, in part, can be attributed to management’s limited financial awareness or ability to interpret their company’s financials, or even fear of confronting that side of the business. Seeing first-hand the effects line item losses can have on the stability of a company prompted Gregorich, to create CFO Genie.

“If my 20 years as a business consultant have taught me anything, it’s that cost reduction is fairly straight forward and there is usually plenty of low hanging fruit,” said Gregorich. “About 95 percent of the companies I’ve worked with could easily, at the very least, double their bottom line with very little investment of time and money. I’ve also learned, however, that most small and mid-sized business owners do not have the financial training to do the necessary analysis. Where do you look? How do you find the pit that’s consuming the profits? I created CFO Genie to provide business owners with the financial acuity they need to put them on the road to World Class."
 
CFO Genie gives small and mid-sized business owners the advantages of being able to quickly, easily and without financial training, identify losses by line item, recognize trends and obtain the necessary information to begin corrective action. While basic applications are used in order to be simple to use, CFO Genie results are similar to those achieved by larger corporations when implementing more complex systems.

Gregorich commented, “More often than not, businesses fail because of flawed decision making resulting from poor or misinterpreted financial data. In many cases CEOs of small companies simply ignore the data or avoid the subject all together. They fear it, because they don’t understand it. The failed businessperson usually blames undercapitalization or underperforming sales. In reality, management is making decisions based on an incomplete or misunderstood financial picture.

“There’s high-payback for anyone who uses CFO Genie, said Mark Hovind, business consultant and president of Seattle-based Turnaround Technology, who has used the financial analysis software for numerous small and mid-size businesses. “To evaluate a company’s financials any other way is simply not cost effective. It’s easy and it’s fast. Without this software, management can guess at the areas of concern, but not know for sure. CFO Genie shows where the problems are; how they affect the bottom line, and what needs to be fixed.” 
 
To further assist the business owner, throughout the data input process, CFO Genie also offers educational sidebars on each screen, which users can access to learn the fundamental principals behind each action step increasing their financial acumen. Included with CFO Genie is a book explaining these principles in an easy to understand language.

CFO Genie, which sells for $1,495.00 is available for download through www.CEO1Stop.com.  For more information also call 702-845-7181.

CFO Genie is the first in a series of products and services that will be launched by CEO1Stop.